DIWALI GIFTING

Diwali is round the corner and the buzz seems to have begun. Diwali brings with it the ritual of gifting. Traditionally diwali gifting was limited to sweets, dry fruits and utensils. Over the years it has grown into a complete universe of products and ideas. With beautiful home decor brands and wellness industry booming in the past few years; consumers have evolved to choose more aesthetic, beautiful and thoughtful gifts.

Candles, wellness hampers and home decor pieces seem to be our favourite categories for Diwali gifting. Some brands that we really suggest are Goodearth, Oma, Forest essentials and Nicobar to name a few.

However, gift packaging also plays a crucial role in adding the sparkle a gift needs. It adds warmth and reflects emotions of curiosity, love and surprise. A lot can be done to make the gifts look festive and special. The use of eclectic Indian palette comprising bright fuschia, marigolds, reds plays well with the traditional spirit of the season. Metallics, ribbons, artificial flowers are also a few elements that really help. These days even fabric wrapping with brocades and organzas with little embellishments can really add shimmer this festive season.