Importance of gift wrapping

Wrapping a gift is about so much more than ensuring the element of surprise for the recipient. Gift wrap adds a beautiful personal touch to the art of gift-giving—one that tells a dear friend or loved one that you put your heart into every step of the process. Whether it be a gift bag, crafty calligraphy on butcher’s paper or an all-out show-stopper of ribbon, sequins and silk, gift wrapping is an art that is accessible to everybody.

While it’s true that it’s the thought that counts most, it’s also true that adding gift wrap actually creates a favorable attitude toward receiving (and keeping) the gift itself in the recipient. This finding comes from numerous studies that analyzed recipients’ attitudes toward wrapped and unwrapped gifts. So let's start thinking about how we gift.