WHY DESIGN PACKAGING?

Why should we design packaging? Below are our key reasons as to why should a brand design its packaging:

1.PACKAGING IS AN IMPORTANT ELEMENT OF BRANDING.

Branding isn’t limited to just logo or stationery. Product packaging is the first visual and physical experience before the consumer uses the product. Studies show that packaging can be a major deciding factor for a consumer to pick a product for the first time.

Also, as consumers gets to know the brand, they appreciate and relate to every little experience that the brand offers and packaging can convey a lot.

2. PACKAGING NEEDS TECHNICAL ATTENTION.

Apart from visual appeal, packaging also is a practical need to store, transport and present the product. Its important that packaging is designed in a way that it takes care of all technical needs as well.

3. TO OPTIMISE PRODUCTION COSTS.

Usually brands have multiple products and retail selling combinations.

Designing the complete range at once helps creating modular designs that can help decrease production costs. In this way, the brand can spend on better techniques, materials while optimising costs by making them production friendly.

4. ADD SEASONAL EXPERIENCES.

A brand needs to constantly interact and improvise through experiences all round the year. If the packaging is designed holistically, one can plan the add ons, gift cards, gift packaging, tags, ribbons etc. that complete the experience. We often see that a lot of brands lack these big little elements or are very inconsistent while doing so.

The reason is that this range needs to be designed together to come together.

We hope this answers your questions and gives you clarity.