SHAPES & SILHOUETTES
It is now understood that a product’s shape and presentation can be the determining factors for its success or failure in the marketplace. A product’s packaging not only provides protection for its tangible content, but also serves as an interface between the customer and the brand, sending out conceptual and sensory information that adds up to its perceived value, thus making it a powerful communication and branding tool.
Some brands stick to simple shapes for years whereas some have interesting shapes as per their products. Check out the below brands that are well identified in the market due to its unique shapes:
Toblerone
Toblerone’s triangular shape is one of a kind. The toast rack of chocolate encased in its triangular cardboard or flow-wrapped outer shows the value of investing in a bespoke design. Some say the creation is based on the Matterhorn, one of the Alps’ highest peaks or on a Folies Bergères dance routine which formed a human triangle. Whether it’s inspired by cabaret or a mountaintop, Toblerone’s shape is unmistakable.
Pringles
Before Pringles, chips and crisps came in bags. The snacks became broken in bags which resulted in poor eating experience of consumers. In 1956 P&G set out to create the perfect chip. It took almost a decade of work before the classic saddle chip was developed. Having created the perfect shape, it needed a package to keep the package in tip-top condition. Because the chips could be stacked in the tube, the pringles cardboard tube was devised as a crush-proof way of keeping the alignment.
Cadbury: Heart-Shaped Chocolate Boxes
British chocolate company Cadbury is widely credited for introducing the heart-shaped candy box to consumers back in 1861, when Richard Cadbury was seeking a way to use the pure cocoa butter extracted during the drinking chocolate manufacturing process. He devised a completely new product: "eating chocolates," which he packaged and sold in colorful, heart-shaped boxes he designed himself.
The romantic boxes became a popular way to give the gift of chocolate, plus a lovely keepsake box. Cadbury’s Valentine’s Day commercialization experienced explosive success, and continues to sell heart-shaped boxes today.
Prisms Teabags
These days it's perfectly acceptable to judge food by its label. Because if the company cares enough about design, it is natural that they care just as much about the product inside. Such an example is Prism Teabags. This packaging by Megan Lee Earl is iconic in it own way.
Honey Packaging
Honey has a long history of human consumption, and is used in various foods and beverages as a sweetener and flavouring. Being one of the nature’s most valuable sweet treat, it is only the packaging that gets special treatment.
Milk Packaging
Packaging of milk requires appropriate containers to protect, carry, and market to endure its freshness and convenience. With this, another important element of milk packaging is the ease of handling and the pouring process through its containers. Milk packaging is blooming with creative and contemporary designs to complement its consumption.