WHAT'S YOUR COLOR?

 Of the many factors that play roles in creating a brand, one of the most important in that is ‘Color’. Companies and marketers put extensive efforts in researching and deciding on their brand’s color. Color creates the very first impression of the brand to influence a customer’s perception and thus becomes a powerful tool in designing the company’s identity. It can affect a brand in both positive and negative ways according to how you use it. 

There is a scientific study which has defined the characteristics of each color based on the kind of impressions they give to a consumer. 

Here are a few brands that made a distinct identity by opting for a particular color in their packaging and can be identified even without their logos.

CARTIER 

The iconic red luxe leather box of Cartier is a signature creation that has been used as their packaging from generations, since the early years of Cartier.

The packaging box not only carries countless dreams, surprises, joys and happiness, but also inherits the aesthetic craftsmanship of the family.

TIFFANY & CO.

 Tiffany & Co.’s blue box is the epitome of recognisable packaging in the world. It became so exquisite and attractive that everyone wanted to own it. The box is instantly recognisable due to its unique color. 

The brand made it so élite that one couldn’t buy but were given from Tiffany. The box now comes with a $250 charm in it.

HERMES

 Another brand that has created its identity through a specific color is Hermes. Their orange color since the 1940’s continues as their legacy, especially for their entire packaging. 

They are also selling handbags in the same color as their USP.

HARRODS

 The logotype and corporate color are the very foundation of Harrods’ visual identity.

The primary colors of them are Harrods Green and Harrods Gold. 

 The rich, dark green has associations with wealth and prestige – so it's no surprise that luxury department store has chosen it as a key part of its packaging and branding scheme. From bags and signage to all manner of own-branded products, the shade exudes class and sophistication. 

BERGDORF GOODMAN

 For more than 100 years, Bergdorf Goodman had been NYC’s go-to source for luxury fashion, beauty, and accessories. This lavender packaging of Bergdorf Goodman is the New York City status symbol. It has been their style statement for decades. On their 111th Anniversary, Chandelier Creative gave them a color pop trick through her designs.